Press Release
Press Release
Press Contacts: Erik Cummins, Matt Hyams, Taina Rosa, Olivia Thomas
09.11.24
A team of Pillsbury lawyers led by Corporate partners Steve Amdur and Lindsey Livingston advised BRANDED, a leading digital consumer products platform and acquirer of disruptive challenger brands, in its recent acquisition of digital brand creation pioneer Heyday to form a new company, Essor.
Essor, which means ‘taking flight’ in French, will house a portfolio of rapidly growing health & wellness and lifestyle brands that are sold globally across digital marketplaces, direct-to-consumer channels, and on the shelves of leading retailers. The deal provides Essor additional retail expansion capabilities and an innovative marketplace-first technology and data platform.
To learn more about the transaction, click here.
In addition to Amdur and Livington, the Pillsbury deal team included Corporate partners Nick Burgess and Jenny (Jia) Sheng , special counsel Sam Lipson, counsel Jack Welch and Chunbin Xu, associates Daniela Guerra and Tanzilah Iqbal and paralegal Sarah Browne; Executive Compensation & Benefits partner Jessica Lutrin, special counsel Amber Ward and associates Ryan Kenny, Valerie Medina and Jennifer Wong; Employment Law partner Rebecca Rizzo and associate Laura Killalea; Tax partner Nora Burke; Cybersecurity, Data Protection & Privacy partner Steven Farmer, senior counsel Catherine Meyer and counsel Scott Morton; Finance partners Melissa Jones-Prus and Joel Simon, senior counsel Russell DaSilva, counsel Victoria Judd and associates Max Griffin and Daniel Kong; Antitrust & Competition partner Michael Sibarium, senior counsel Alvin Dunn and attorney Evan Storm; International Trade partner Nancy Fischer and senior associate Zachary Rozen; and trainee solicitor Anahita Shahrokh.