Press Release
Press Release
Press Contacts: Erik Cummins, Matt Hyams, Taina Rosa, Olivia Thomas
09.20.24
Pillsbury advised Speakeasy Co. in its recent acquisition by Flaviar, Inc., the global leader in beverage and alcohol e-commerce. Speakeasy, which has earned over $100 million in online beverage and alcohol sales in 2024, is a technology company and e-commerce platform for the wine and spirits industry that processes direct-to-consumer orders for brands.
The terms of the cash and stock deal were not publicly disclosed.
Speakeasy’s team will continue to run its agency and fulfillment services, which will fold into Flaviar Checkout—a product for beverage and alcohol producers, retailers and publishers to create websites for sales purposes—and further complement Flaviar’s business-to-business offerings, according to a company press release.
To learn more about the transaction, click here.
The Pillsbury deal team was led by Corporate partner Steve Kaplan and included counsel Lewis McCorkle and associates Pranav Gangele, Kristin Garr, Anne Reyna and Valerie Medina; Tax partner Nora Burke; Executive Compensation & Benefits partner Jessica Lutrin; Employment Law partner Rebecca Carr Rizzo; Wine, Beer & Spirits Law partner Carrie Bonnington and senior counsel Jacob Appelsmith; and Global Sourcing & Technology Transactions partner Benjamin Dean.