Pillsbury advised Pyrra Technologies, Inc., a pioneer in AI-enabled social media monitoring and intelligence, on its recent acquisition by AlertMedia, a leading provider of risk intelligence and critical event management solutions.

Pyrra enables organizations to detect potential threats across both mainstream and fringe social platforms, as well as emerging digital communities. Pyrra’s platform monitors, analyzes and categorizes more than three billion digital conversations annually, allowing customers to leverage unique search and filtering capabilities to gain insights that inform a wide range of use cases, from executive protection and event security to brand monitoring and reputational risk.

The acquisition enhances AlertMedia’s ability to help organizations rapidly identify, assess and respond to nascent and emerging threats to people and assets and reinforces the company’s commitment to providing AI-driven insights for security teams tasked with keeping employees safe, as reported by a company press release.

To learn more about the transaction, click here.

The Pillsbury deal team was led by Sam Lipson and Kristin Garr, and included cross-functional support from Jessica Lutrin, Nora Burke, Rebecca Carr Rizzo, Sandro Serra, Togh Shukurlu, Christine Mastromonaco and Desiré Castillo.