Press Release 02.27.25
Pillsbury’s Advertising & Promotions Law team has decades of experience providing cutting-edge advice on advertising, marketing and promotions, data privacy, social media, brand/product launches, and regulator and competitor challenges.
Pillsbury lawyers bring thought leadership and strategic insight to help our clients plan, optimize and execute on above- and below-the-line advertising campaigns, marketing activities, and other consumer-directed communications. These include sweepstakes, contests and promotions conducted through digital, social media and traditional channels. We also routinely advise on consumer data use issues and other privacy considerations for advertisers. We devise innovative solutions to enhance our clients’ market positions, while minimizing legal risks such as potential regulator or competitor challenges and reputational damage risks.
Known for “superb, creative and very knowledgeable” advice, our team brings invaluable insiders’ perspective and connections throughout the legal, regulatory and industry communities. Offering decades of experience and know-how, Pillsbury’s Advertising & Promotions Law team includes former regulator counsel and present chair and members of leading associations, including the Advertising Law Group, which comprises leading lawyers and industry key players. Our team also includes co-authors of the leading IPA book Ad Law 2017, the UK’s authoritative advertising law treatise. Pillsbury’s Advertising & Promotions Law team offers trans-Atlantic and global depth and experience, routinely serving clients throughout the world.
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Our clients range from startups to Fortune 500 companies, and from national retailers to leading global brands, and are in industries such as technology, media, health care, food, energy and household products. We frequently draft sweepstakes/contest rules and marketing materials, and advise on associated issues, including required regulatory clearances, and questions about prize award and fulfillment.
Our experience also includes advising on the following:
In the United States, our lawyers have helped numerous clients resolve advertising-related disputes with competitors through exchanges of demand letters, mediation through the National Advertising Division of the Council of Better Business Bureaus Inc. in New York, and litigation in federal and state courts under the Lanham Act and other applicable laws. We also have extensive experience responding to U.S. governmental inquiries into advertising and trade practices and in achieving favorable resolutions for clients in FTC, state attorneys general and other government investigations.
In Europe and beyond, our lawyers have handled landmark comparative advertising disputes, including before the Court of Justice of the European Union (CJEU), Europe’s highest court, and successfully defeated competitor challenges to new product launches in more than 20 countries, including Australia, the Far East, and Europe. We have deep experience advising on marketing concerns related to sweepstakes, lotteries, competitions (e.g., FIFA World Cup and the Olympics), sponsorships and all forms of social media, vlogging, native advertising and other emerging forms of promotion. Further, we have successful handled challenges to Clearcast and U.S. ad clearance revocations at national television networks.
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