In this video, we sit down with Rob Richardson and Mitch Gardner, the co-founders of the viral phenomenon Pocket Points—an innovative app that encourages college students to focus on their school work, not on their phones. Rob and Mitch open up about how they took a concept from idea to market, found funding and became a viral sensation. See the full video with our client and Pillsbury partner Allison Leopold Tilley below.

To see more from our Startup Stories series, click here.